Spears McLean posted an update 9 months, 3 weeks ago
A startup marketing agency can help guide you through all the steps in determining a budget. As your business grows, you’ll have more clients, more product lines, and more work to do. Your company’s success depends on having someone to handle the marketing details for you. Let’s take a look at the five main ways a marketing agency will help your business.
Estimating a marketing budget is no easy task. Depending on your stage of development, you will have various priorities and needs. Are you focusing on long-term sustainability, pre-launch, pre-series, pre-ICO, funded (Series A, seed, A), or pre-ICO? Your startup marketing agency can help you determine the most cost-effective method for meeting your objectives.
For pre-series and pre-ICO startups, hiring an agency can be especially helpful. There is often a lot of work that goes into convincing investors to back a company. With an external perspective, agencies can present a comprehensive strategy, which will make investors more comfortable with investing. They can also present options and delegate parts of the process to you, so that you don’t have to spend your time researching the funding process.
For pre-series startups, inbound labs are usually a requirement for securing Seed Funding. Once again, agencies can help with this process. An inbound marketing agency will have a comprehensive strategy that addresses a range of investor concerns. They can provide information on raising capital for pre-series businesses as well as information on generating leads after Seed Funding.
The final component to the best marketing agencies for startups is Fireside Chat. Having an authentic and responsive partner for business chat is critical to success. If you’re looking for a reliable third party to handle communications for a upcoming startup, agencies will offer both customer support and fireside chat support. This is an especially valuable service for pre-series businesses, since they may need to handle communications internally as well as externally to potential investors. A highly experienced agency will have multiple staff members with experience in both areas.
In order to find the best services for your company, it’s important to look at more than just the services that one particular company offers. You should also be sure that the agency has a proven track record of success. Look for reviews, including case studies, on their website. You should also check out the inbound and fireside chat options that an agency offers, since these are among the things that you will use the most. In addition, if you find an inbound or wildfire marketing agency through a startup incubator or other outside source, be sure to ask whether they handle all communications between you and potential investors.
Another key area to consider is how your marketing will be presented via the agency’s online presence. The Internet is a powerful marketing tool, but many companies fail to harness its power. Many companies have failed to establish a strong online presence because they didn’t have the budget to hire a comprehensive online marketing strategy. There are many great inbound marketing services companies available, including agencies like Odesk and Buffer, so if you’re serious about launching your business, consider outsourcing your efforts to one of these companies. In most cases, startup marketing agencies will provide expert guidance and help with developing a comprehensive online presence.
Finally, it’s important to consider the types of customers you want to attract when building a strategic marketing plan. For example, do you plan to target younger, male customers, or will you want to expand into areas frequented by more mature, educated groups? These are important questions to consider before selecting an inbound SEO or social media marketing agency. Be sure to discuss your goals with potential agencies so you can establish clear expectations and ensure the agency you choose is willing to work towards achieving those goals.