Due Garner posted an update 8 months, 3 weeks ago
Hiring a startup marketing agency, an online branding agency, an internet growth hacking agency, online marketing, or a social media marketing agency is an extremely important first step and investment for any business, regardless of its size. This often-expensive process can quickly become very stressful for many businesses. There are many potential choices when it comes to agencies. It can be overwhelming at times!
One way to make this process easier and more manageable is to work with a company that offers a comprehensive portfolio of work, projects, and expertise. Many startups that have an inbound marketing or digital agency choose to work together using inbound and outbound labs to execute various campaigns, as well as launch branding initiatives. Labs allow startups to get hands-on experience working alongside experts who specialize in the areas that they wish to explore. In addition to the lab hours, many companies arrange meetings with professionals such as designers, developers, marketers, copywriters, and others to discuss strategies and develop tactics.
While working with a startup marketing agency may initially feel like an added financial burden, many agencies realize it actually saves time in the long run. Designers can complete work on branding without worrying about their product passing approval by the appropriate authorities. Designers can also work together with programmers to create prototypes and testing pages without needing to worry about the design being rejected by the authorities.
Many marketing agencies offer branding, strategy, and design services. The portfolios of these agencies often include work that has been completed by large clients such as Nike, Apple, and Levi. They may also have an impressive list of clients who have been extremely successful in the past. These larger clients often take on smaller clients at first, allowing the young company to build a solid clientele before expanding.
Once the company is established, startup marketing agencies may provide inbound and outbound marketing services. An inbound marketing service typically involves finding customers and sending them to the businesses website. This strategy helps companies receive direct targeted traffic, which converts into leads. Outbound services help the company establish a presence on the Internet. For example, if the startup receives funding from a venture capital firm and needs to launch a website designed to market the business, the outbound marketing agency can help with the initial website design and then promote it throughout the Internet.
Marketing agencies have a variety of skills and resources that make them well-equipped to handle a wide variety of inbound and outbound marketing services. They often work in tandem with social media and SEO companies to create a campaign of marketing online. In some cases, they may handle video ads, pay per click campaigns, and social media promotions. In other cases, they will focus on strategic Internet strategies including pay per click management and keyword research. If a company is only in the startup phase and has no product or service to offer, an inbound marketing agency will focus on raising capital and creating a product or service-based platform.
A top startup marketing agency should be capable of building a comprehensive creative portfolio. They should work with a talented staff that includes a creative director and a lead writer. The creative team should be comprised of an SEO consultant and a photographer. The lead writer should be skilled at creating copy and content that are relevant to the business. The creative team should understand data-driven marketing and data analysis. Together, these teams will build a robust and creative strategy to improve the visibility of the company’s offerings on the Internet.
The best agencies will work with startups that are just getting started, offering them solutions that they cannot manage on their own. They should also partner with companies that have already proven themselves in the industry before. The reason for this is that these companies may have more experience working with an agency and will have more knowledge of how the business works. As a startup, your best bet for success is to work with an agency that can provide you with a comprehensive marketing plan that focuses on driving new business and minimizing expenses. Look for an envoy that can show you how to get more visitors to your website, generate more leads, and increase your revenues.