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Instagram Marketing: A Preface

When Instagram first popped to the scene back in 2010, it had been as with all other social platform: filled with selfies, pets, photos of food.

Fast-forward to 2022 and Instagram’s transformation from a simple photo sharing app to some full-on marketing channel is practically complete.

Just have a look at many of the platform’s newest features! Within the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, along with the new standalone video platform, IGTV.

Regardless of whether you be employed in ecommerce, education, or media and publishing, its smart to construct a name on Instagram. However if you simply genuinely wish to prosper, you have to know the working platform (and your audience) inside and out, including what sort of content resonates most, how to construct an Instagram Stories strategy, and ways to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success

Everyone knows how great Instagram is for sharing pics and vids with our family and friends, but it’s also an unbelievable channel for ecommerce marketing. But why?

Well, a clear reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses planning to showcase their products. Whether through regular photos, videos, or Instagram Stories, an incredible number of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s even the indisputable fact that Instagram users tend to be engaged compared to the average social websites user. And while trends do manage to show that Instagram engagement is dropping, system is still producing higher engagement rates for businesses in comparison to both Twitter.

But Instagram users tend to be than engaged – they’re also commonly internet buyers. Based on legally to have, 72% of Instagram users report making an acquisition decision after looking at something on Instagram, most abundant in popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the perfect audience because they’re high-intent and quick to transform.

Another excuse Instagram can be so great for ecommerce has to do with system itself. Instagram has recently introduced a lot of new business-facing tools – and there’s definitely more into the future! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough a number of our online shopping experiences will start (and end) on Instagram.

Doing this said, it could be an error to consider that just because you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its unique power to move products, Instagram is additionally an incredible location for businesses to develop brand awareness and fasten with new audiences (and potential customers).

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