Steen Braswell posted an update 2 months, 1 week ago
Instagram Marketing: A Preface
When Instagram first popped onto the scene in 2010, it had been just like any other social platform: stuffed with selfies, pets, and pictures of food.
Fast-forward to 2022 and Instagram’s transformation from the simple photo sharing app with a full-on marketing channel is almost complete.
Just take a look at some of the platform’s newest features! Over the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to bring customers from Instagram Stories, and the new standalone video platform, IGTV.
Regardless of whether you are employed in ecommerce, education, or media and publishing, it’s good to construct a presence on Instagram. Though if you genuinely wish to prosper, you have to know the working platform (along with your audience) inside and out, including which kind of content resonates most, how to build an Instagram Stories strategy, and how to track your metrics and KPIs.
Why Instagram Marketing is Key to Ecommerce Success
We all know how great Instagram is for sharing pics and vids with our friends, but it’s also an amazing channel for ecommerce marketing. So why?
Well, a clear reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their items. Whether through regular photos, videos, or Instagram Stories, countless businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
There’s and also the proven fact that Instagram users tend to be engaged than the average social websites user. And while trends do seem to show that Instagram engagement is dropping, system remains to be producing higher engagement rates for businesses in comparison to both Twitter.
But Instagram users will be more than merely engaged – they’re also commonly online shoppers. According to a recent study, 72% of Instagram users report buying decision having seen something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewellery.
This shopping mindset makes Instagram users an ideal audience because they’re high-intent and quick to change.
Another reason Instagram can be so perfect for ecommerce is because of the working platform itself. Instagram has now introduced a ton of new business-facing tools – and there’s definitely more ahead! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough a number of internet shopping experiences will become (and end) on Instagram.
All this said, it could be an oversight to think which simply as you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its unique capability to move products, Instagram can also be an incredible location for businesses to create brand awareness and connect with new audiences (and potential customers).
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